Selected work

From context to architecture.

A few examples of the platforms I’ve helped shape, and my contribution to each.

Media production and marketing technology

REW

Apr 2021 to present

Architecture and workflow design across publishing, entertainment production, and marketing technology.

The context

Different teams needed dependable workflows for publishing, large-scale production, and sharing data between marketing and sales.

My contribution

I designed and built systems around the teams' working processes, from studio publishing and production workflows to shared marketing data and product features.

Architecture and workflow

For The Guide, I brought together Cloudinary for digital asset management, Sanity CMS, Typesense search, and Mapbox. My work also includes shared analytics and event governance, privacy-aware measurement, and API contributions.

Scope and outcomes

Planned and documented Zoho CRM, Stripe, and membership-management workflows, alongside publishing and marketing systems delivery.

Roles and dates

Solutions Architect
Apr 2021 to Jul 2022
Designed and built studio workflows and infrastructure deployment for The Guide, the marketing publishing ecosystem.
Technical Producer
Aug 2022 to Jan 2026
Designed and built workflows supporting production for two original reality series, plus marketing production across communications and social.
Marketing Technology Specialist
Dec 2025 to present
Designs and builds shared-data workflows for marketing teams, sales-to-marketing and marketing-to-sales handoffs, product features, and agent API access for marketing.

Property technology

reOS

Jan 2019 to Mar 2021

A rental collection and disbursement system using Hyperledger Iroha distributed ledger technology.

The context

Rental payments needed an auditable way to track tenant funds, match payment references, and distribute money according to rental agreements.

My contribution

I designed how Hyperledger Iroha integrated with rent collection and disbursement, led technology selection, testing, and production deployment, and provided technical leadership to eight engineers.

Architecture and workflow

The workflow covered an auditable tenant-funds ledger, payment-reference matching, deposits, automated contractual allocations, and banking integrations.

Scope and outcomes

The system supported more than 7,000 properties at deployment. My Compliance Officer responsibilities included transaction controls, auditability, relevant reporting, and data protection requirements.

Roles and dates

Co-founder, Head of Enablement & Compliance Officer
Jan 2019 to Mar 2021
Combined technical leadership with responsibility for transaction controls, auditability, relevant reporting, and data protection requirements.

Rental management

Ekaya

Jan 2013 to Jan 2019

Digital tenant identity, credit, and affordability verification for rental decisions.

The context

Rental decisions needed a practical way to verify tenant identity, credit, and affordability.

My contribution

As a co-founder, I helped build the digital verification product and worked with a six-person engineering team.

Architecture and workflow

The product brought tenant identity, credit, and affordability checks into a digital workflow.

Scope and outcomes

More than 4,000 users were validated. Ekaya was later acquired by Rental Connect.

Roles and dates

Co-founder
Jan 2013 to Jan 2019
Helped shape the product and technical direction as the company moved from an early show-house finder concept to tenant verification.

Music distribution and payments

Airborne

Feb 2011 to Jan 2013

A music distribution and direct-to-fan platform built around digital media delivery.

The context

Artists needed a way to distribute music online, understand audience activity, and receive payments.

My contribution

I designed architecture for music distribution and audience sharing and consumption insights, working with an eight-person distributed team.

Architecture and workflow

The platform used CDN-backed media delivery and supported payment collection and artist payouts across more than 120 countries.

Scope and outcomes

Worked with an eight-person distributed team on architecture and delivery.

Roles and dates

Chief Systems Architect & Community Engineer
Feb 2011 to Jan 2013
Worked with an eight-person distributed team on system architecture and community-facing product workflows.

Get in touch

Tell me what feels stuck.

Send a few lines about what you’re working on, where you need help, and any timing you have in mind. I’ll let you know whether I’m a good fit.

Email Ruark hello@ruark.xyz